Rome is the capital of Italy and the country’s largest and most populated city. The city is located in the central-western portion of the Italian Peninsula, on the Tiber River. Rome is the 11th-most-visited city in the world, 3rd most visited in the European Union, and the most popular tourist attraction in Italy. The city is one of Europe’s and the world’s most successful city brands, both in terms of reputation and assets. It’s historic centre is listed by UNESCO as a World Heritage Site. Monuments and museums such as the Vatican Museums and the Colosseum are amongst the world’s 50 most visited tourist destinations. All Roads Lead to Rome - so let’s go there!